In the fast moving competitive world of the web an attractive website design is a major factor in winning customers.
Unless your website is charitably giving away free information out of the goodness of your heart, then there’s a very strong chance your website is selling in one way or another.
Whether you're selling products and taking payments online or just promoting your expertise and knowledge - you're selling something all the same.
Your website design will help people decide very quickly if what you’re selling is of interest to them.
Graphic Design: Over the web the majority of companies are anonymous to the user as a quick search gives people multiple results for the same thing.
Our websites are our shop windows and window shopping is alive and well on the web.
Just like in high street retail - your shop window needs to entice people through the door.
A strong brand and a professional website design will help build trust with your users.
Unless your website is charitably giving away free information out of the goodness of your heart, then there’s a very strong chance your website is selling in one way or another.
Whether you're selling products and taking payments online or just promoting your expertise and knowledge - you're selling something all the same.
Your website design will help people decide very quickly if what you’re selling is of interest to them.
Graphic Design: Over the web the majority of companies are anonymous to the user as a quick search gives people multiple results for the same thing.
Our websites are our shop windows and window shopping is alive and well on the web.
Just like in high street retail - your shop window needs to entice people through the door.
A strong brand and a professional website design will help build trust with your users.
User Friendliness: If you’ve ever been trying to find something without luck in a shop you have the chance of asking someone on the shop floor.
The politeness and helpfulness of that person can really make a difference to your shopping experience.
Unless you have 24-hour online chat your website is like an unmanned shop floor, so you need to direct people to find what they're looking for by themselves.
A logical website structure with an intuitive navigation and interface will guide your users in the right direction.
If they can’t find what they’re after they’ll be off looking through the next window before you know it.
The politeness and helpfulness of that person can really make a difference to your shopping experience.
Unless you have 24-hour online chat your website is like an unmanned shop floor, so you need to direct people to find what they're looking for by themselves.
A logical website structure with an intuitive navigation and interface will guide your users in the right direction.
If they can’t find what they’re after they’ll be off looking through the next window before you know it.
Aesthetics: As an extension of design, aesthetics have an element of philosophy and science which takes into account the placement of elements within your web pages.
The success of a good design can be measured by how much the design is not noticed.
A well-designed website will help the user flow through the website and find what they are looking for without even thinking about it.
The success of a good design can be measured by how much the design is not noticed.
A well-designed website will help the user flow through the website and find what they are looking for without even thinking about it.
Alignment and Layout: Neat and tidy, tidy and neat. You don’t want the elements of your website jumping around the place from page to page.
A consistent, logical layout with a place for everything and everything in its place will enhance your user's experience and add to the overall aesthetics of your website design.
A consistent, logical layout with a place for everything and everything in its place will enhance your user's experience and add to the overall aesthetics of your website design.
Integration: Your website has the ability to interact with many elements around it - perhaps loading a YouTube video onto your web page or embedding a Google Map.
Or the contemporart trend of linking your site to Facebook, Twitter or to weather or stock market widgets within your website's design.
Most of these elements are customizable to a degree and ensuring they look like an integral part of your website and making them look as though they are supposed to be there to add value to and not detract from your website is important in providing a complete user experience.
FREE Website Rating
Look out for our next instalment focusing on website content but if you can’t wait and would like to submit your website for a FREE website rating then visit our Web Design section on our website and enter your details in the form on the left-hand side of the page. Or the contemporart trend of linking your site to Facebook, Twitter or to weather or stock market widgets within your website's design.
Most of these elements are customizable to a degree and ensuring they look like an integral part of your website and making them look as though they are supposed to be there to add value to and not detract from your website is important in providing a complete user experience.
FREE Website Rating
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