Thursday 31 March 2011

A brand new website with no upfront cost


It sounds too good to be true, but soVision’s new soCMS website offering gives you a brand new website with no upfront cost. Our monthly payment model includes everything you need to get your new website up and running and includes a whole host of additional extras and benefits.

So what is included?

• No contract.

• No upfront cost.

• A bespoke website built and managed within our Microsoft Certified soCMS content management system.

• Your current site migrated to our soCMS platform or a  brand new bespoke design created – the choice is 
yours.

• The first 5 pages of content populated by soVision, including provision of an online contact form.

• The ability to create as many pages as you wish within our soCMS solution, all managed through a secure online control panel.

• A search engine friendly content management system producing optimised page URLs and pages linked to Google through a Google sitemap which automatically recognises changes to content and improves search engine rankings.

• Our exclusive Search Engine Optimisation (SEO) guide to enable you to optimise your website content.

• An initial SEO report and recommendations from an SEO professional to help you optimise your site’s contents and keywords to improve search engine rankings.

• Web Hosting included.

• Google Analytics Included.

• One domain name included. e.g. http://www.mysite.com/

• 5 Email accounts with multiple Email addresses. e.g. me@mysite.com

• Unlimited Telephone and Email website support during website testing and 1st month after launch.

• Unlimited Email website support for the life of the website.

In addition to this fully featured solution we have additional ‘bolt-on’ solutions which will enhance your website's functionality:

E-commerce bolt on
soVision’s E-commerce solution is a fantastic way to sell your products and services online. As an integrated addition to your soCMS control panel, the E-commerce solution is simple for you to manage and designed to match the distinct look and feel of your website. Integration with the PayPal, Secure Trading and Cardsave is included and our solution supports multiple VAT and carriage rates.

Online booking bolt on
soVision’s online booking solution is a powerful yet flexible booking engine which soVision has developed and implemented for clients in many different fields who have an online booking requirement. Integration into the soCMS control panel means this solution is easy to manage and use on a day to day basis.

With no contract terms and no upfront costs a soCMS website from soVision is risk free way to get the online presence you want at a price you can afford.

To find out more simply call us on 0845 450 3669 or Email info@sovision.com now.




soVision - Complete IT Services Provider

Professional and friendly IT Support Services to businesses across Bristol, Bath and throughout the South West responding quickly to fix all your IT problems.

IT SERVICES | BUSINESS IT SUPPORT | BESPOKE WEBSITE DESIGN | CLOUD COMPUTING

Sunday 27 March 2011

Build sales with email but make sure to avoid heavy penalties

Email marketing is an effective way to build business sales but you must follow the rules
Faced with on-going postal rate increases nearly every year, we’re all looking for cost effective ways to reach new customers or keep in touch with current ones.   In the 80’s and 90’s fax blasts were the alternative to costly snail mail. 
Unfortunately, many firms abused customers’ fax machines and now the Fax Preference Service (FPS) has enacted severe restrictions and stiff fines virtually shutting down the fax as a marketing tool overnight.
Failure to observe these regulations will mean investigation by Data Commissioner at the Fax Preference Service. Although fines on first and second offences are rare, fines from the third illegal fax advert can go to £5,000 per fax.     
Today the alternative to snail mail is email.  True to form, spammers sending out those unwanted “Male Enhancement”, “Lose 20 Pounds in 5 Days”, or “How to Make Millions at Home Stuffing Envelopes” junk ads caused Congress to jump back into action.  In 2003, the UK amended The Privacy and Electronic Communications (EC Directive)
Although the legislation specifies rules for message presentation opt out guidelines, labelling for sexually explicit materials, and penalties of up to £5,000 in a magistrate's court, or an unlimited fine if the trial is before a jury per violation, the law was clearly not intended to exclude legitimate marketers from using email.
In fact, a solid, well-targeted marketing campaign with a strong message can yield extremely high returns while remaining well within the EC guidelines.   The difference between running a marketing program and generating spam ads is the difference between being an “invited guest versus an unwanted pest.”  Too many businesses fall into the latter category.
 To avoid the limitations and ensure compliance with the law, businesses are turning to inexpensive bulk emailing services like MarketU. 
These services provide:
     Email addressed to the recipient from you – A good percentage of these messages are opened and read.
    Opt out services – Avoid contacting people that don’t appreciate your offering.
    Return services - Escape “dead” addresses clogging your email box.
    Database updates – Send messages to current and prospective “Live” clients.
    Up-to-date email procedures – Limit your legal risk. Whether you strike out on your own with email or use a bulk mailing service, it would be wise to check out the law on the web, craft a solid marketing plan with an attractive offer, and always include a link back to your web site or electronic marketing materials to maximize your ROI.

To find out more about email marketing contact us at soVision or call 0845 450 3669

soVision - Complete IT Services Provider

Professional and friendly IT Support Services to businesses across Bristol, Bath and throughout the UK responding quickly to fix all your IT problems.

IT SERVICES | BUSINESS IT SUPPORT | BESPOKE WEBSITE DESIGN | CLOUD COMPUTING

Thursday 24 March 2011

You just found out one of your employees had their laptop stolen…

Quick, What Do You Do?
The bottom line is no matter how careful you are with your laptop, mistakes occur and losing a laptop (or having one stolen) is likely to happen to you or your employees at some point in time.

Recent figures from UK police forces show that over 34,000 laptops are reported stolen each year. This is almost 100 per day and only deals with those that are actually reported to the police.
Source: creativematch.co.uk
In the hands of a relatively unsophisticated hacker, all of your laptop information can be transferred off, often exposing an open back door into your network. This is no different in giving a thief the key to your office and the code to deactivate the alarm.


Imagine the embarrassment of having to contact all of your customers to let them know THEIR confidential information may be compromised because one of YOUR unsecured laptops is in the hands of a criminal!
Asking employees to be more careful about where they keep their laptop IS a good step in the right direction, but accidents happen and it would be naive to think that thieves aren’t always on the prowl.


For this reason measures should be taken to lock down and secure any mobile devices you and your staff use to access your company’s network.
Here are just a few things that should be looked at: 
Encrypt All Information – Drive encryption software such as BitLocker (which is included in some versions of Microsoft Windows Vista and Windows 7) can secure all the data on your hard drive. Also, check your computer to see if it has a Trusted Platform Module (TPM) chip which is generally more secure than those without TPM.  
Multi-Level Access Security – Don’t rely only on passwords to keep your laptop safe. Hackers can usually break most passwords in a few hours. We recommend adding a second way for people to prove that they are who they say they are BEFORE they are able to log in.


Some people use smart cards to do this, but fingerprint pads are gaining in Log / Back-Up Information – It’s critical to log and back-up all information on business laptops to ensure smooth operations in the event of loss or destruction. We can automate the backups so they are done ON SCHEDULE and in a way that won’t interfere with the useof the laptop.      
The Right Response - What happens when an employee loses a laptop? Do you have a next step action plan in place? If not, we suggest calling us immediately to report the loss (Note: clients on our 360 Managed Services plans will get after hours support for situations like this).


The sooner we know, the sooner we can take preventative actions to lock that laptop out of the network and set active monitors for any internet activity on the stolen laptop. If we pickup on any we can usually detect an IP address which we can then send to the local police authority for tracking. A blame culture where people are afraid to report losses is actually much worse for security.

77% of organisations say protecting their data is important, but only 11% prevent it from leaving the building. (Source: toshiba.co.uk/informationassurance)

Take the time NOW to secure your laptop and limit the damage to your business if it happens. soVision specializes in IT security and in securing business data like yours, and making sure it is available whenever you need it, so give us a call at 0845 450 3669 to discuss encryption options and how to make your business network more secure.




soVision - Complete IT Services Provider

Professional and friendly IT Support Services to businesses across Bristol, Bath and throughout the South West responding quickly to fix all your IT problems.

IT SERVICES | BUSINESS IT SUPPORT | BESPOKE WEBSITE DESIGN | CLOUD COMPUTING